In the journey of tennis, every detail matters

Mastery Through Dedication

About True[FOCUS]

At True[FOCUS], we believe in the transformative power of tennis—not just as a sport but as a journey of personal and professional growth. Founded on the principle that excellence comes from meticulous attention to detail and a deep understanding of the game, True[FOCUS] stands as a beacon for aspiring tennis players and enthusiasts alike. Our mission is to unlock the potential within each player, guiding them through a tailored path of improvement that considers every serve, every stroke, and every strategy with the precision and dedication it deserves.

[Our] Philosophy

True[FOCUS] is built on the lived experiences of its founders, Damian and Charlie, who have navigated the highs and lows of competitive tennis and coaching at the highest levels. This firsthand insight into the demands and delights of the sport forms the cornerstone of our approach—emphasizing personalized training, technical finesse, and mental fortitude. We’re committed to cultivating an environment where passion meets practice, leading to unparalleled growth on and off the court.

Meet the Team

  • Charlie Goode

    CO - FOUNDER

    Charlie Goode’s path through tennis is marked by diversity and depth. Trained by some of the sport's finest coaches across the UK and Spain, and competing in both tennis and padel at an international level, his experiences provide a rich tapestry of knowledge. From the Futures circuit to prestigious coaching positions in Sardinia, Spain, and the Maldives, Charlie has honed his craft around the globe. Currently coaching at David Lloyd Raynes Park and a pro coach at Westside LTC in Wimbledon, his coaching philosophy is imbued with a global perspective, strategic insight, and a profound commitment to developing talent. At True[FOCUS], Charlie’s journey infuses our programs with the diverse expertise necessary for holistic player development.

  • Damian Rodriguez

    CO-FOUNDER

    From the courts of London to the halls of Princeton University, Damian’s tennis journey is a narrative of dedication, innovation, and achievement. With a top UK junior ranking and competitions in over 25 countries, his transition from player to coach to entrepreneur captures the essence of True[FOCUS]. Damian’s coaching successes, including guiding talents to WTA victories, are matched by his ventures in content creation and fashion with ENDQUOTE, reflecting a multifaceted passion for tennis and storytelling. At True[FOCUS], Damian brings his wealth of experience, offering insights that can only come from someone who has truly lived the tennis journey.

Why True[FOCUS]?

True[FOCUS] stands out for its grounded approach in real-world success and understanding of the tennis landscape. Our programs, designed from the accumulated wisdom of Damian and Charlie’s professional journeys, offer an unmatched level of insight and personalized guidance. Whether you’re beginning your tennis journey, aiming to refine your skills, or seeking to compete at higher levels, True[FOCUS] provides the tools, knowledge, and support to help you achieve your goals.

We invite you to join us at True[FOCUS], where every detail of your game is nurtured, challenged, and elevated, propelling you towards your personal best. Welcome to the next step in your tennis journey.